The African safari represents a complex blend of adventure and luxury, yet it also reveals deep-seated inequalities. While visitors revel in breathtaking landscapes, systemic racism persists, influencing ownership and profit distribution. Questions about who truly benefits from this industry remain largely unanswered, highlighting the need for a more equitable approach to wildlife tourism.
The African safari industry is a vital part of the continent's tourism sector, contributing over $12 billion annually. However, Black ownership within this industry is strikingly low, with only about 15% of the African Travel and Tourism Association's 600 members being Black-owned safari businesses, highlighting a significant need for change.